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Slayfire's Story

OUR STORY

Slayfire Cosmetics was officially launched in April 2018 with a mission to create user-friendly and sensory issue-friendly products that would allow every skin type to sparkle comfortably. It all began as a small project I started for myself at home. As a makeup enthusiast, I felt that the makeup industry was lacking something. I love glitter, but I hated the mess and hassle of trying to wear it. Other gel-based products would fall apart by the end of the day or feel too wet, causing sensory issues. After extensive research and trial-and-error, I was able to perfect our budge-proof formula that we pride ourselves on so much.

As Slayfire grew, my family joined in, and we have now become a family-operated business. We can't wait to show you what's next!

 

Meet Sarah Rose

Hi there! My name is Sarah Rose, and I'm the founder and CEO of Slayfire Cosmetics. Since a young age, I have always dreamt of creating my unique brand that would be all-inclusive and boundary-breaking. At 13 years old, I started my first business making plushies, jewelry, and clay sculptures. Later on, I worked on commissioned costumes and wigs, which helped me discover my love and passion for makeup.

With the encouragement of my family and friends, I launched Slayfire Cosmetics when I turned 18. Now at 23, as a queer, indigenous woman of color, it has always been important to me to ensure that my brand connects with my community. Slayfire is more than just a brand; it's a family and community. I am so proud to have created a safe and creative outlet for everyone to express themselves through. None of this would have been possible without the support of my family and community. Thank you so much for believing in our brand and being a part of this journey with us!